FIreHAzaR:-D CRiB

This is not a blog. This is my diary.

Products as persona

Found a nice article

Today I stumbled upon one of Kristof Van Tomme's tweet, Wow - Minimum Viable Personality. The page he linked to was interesting, it is an article about Minimum Viable Personality.

The summary

Mentioned in that article are several points that can make your product (or yourself) interesting to others. There's no hidden tricks in this list, it's all about trust. To make other trust you, to have them take personal interest in what you offer, your only choice is to open yourself.

The point is

Anyway, this is the list:

  1. A product must have personality, nobody wants a boring product.
  2. Personality build interest. Interesting product make people cares, and want to talk about it.
  3. Personality is the API for loyalty. No one cares about some boring stranger, they want a friend.
  4. Personality gives meaning. It is more fun to play with a pet dog, than a pet rock.

  5. So how can you have this personality? Easy, answer these questions:

    1. How would your interactions change the customer's life?
    2. What do you stand for?
    3. Define who or what that you hate.

    Now you should have a mission, values, and enemies. That's enough for minimum viable personality. Keep that in mind when you write, talk, blog, and tweet.

    Improve what works, remove what's not. Because personality grows.

  6. Don't be a chicken. Chicken lives in a cage, you can't have personality inside a cage. So smash that cage! You do that then you're already a winner.

Labels: ,